Thursday, 5 March 2015

the story so far.

On a trip to India in 2012, I was visiting a rural weaving village when the Master Weaver asked where my scarf was from. I had borrowed it from my sister who had bought in a store in Australia – however he wasn’t asking because he wanted to know where to get one, ‘that’s my work! He said ‘Come, and I will show you identical scarves’. I had no idea where my scarf was made yet I stood in the village in which it was woven.
How many people know where their clothing is made? How would you feel coming face to face with the producer? Hidden behind complex supply chains, textile artisans are paid a pittance for their work. Despite possessing incredible skills, marginalised artisans receive little recognition. 

Did you know that up to 50 per cent of clothes now sold in Australia are manufactured overseas mainly in low-wage countries?1 In addition, garment manufacturing in Australia is predominantly structured around outsourcing, with sewing commonly performed by outworkers—mainly migrant women with low English proficiency. The average rate of pay for outworkers is estimated at $3.60 per hour. Most average 12 hours per day, with 62 per cent stating they worked seven days a week 2.

Employment in the textiles, clothing and footwear industry in Australia is declining with the rise of offshore production. Engagement in handcrafting textiles is declining in India with increasing technology and the shift to mass production.

For artisans to receive recognition, fair treatment and a sustainable livelihood that supports their families, their stories need to be told. The Artisan Story Collective is a grassroots brand that exists to profile the people behind the products through creative storytelling and consumer engagement.

The Artisan Story Collective is currently being developed through the School for Social Enterprise. Stay tuned as the story unfolds...

1. ANZ 2005, Clothing wholesalers under pressure, ANZ Industry Brief, viewed
4 July 2007
2. Cregan, C 2001, Home sweat home, Department of Management, University of Melbourne