Friday, 5 September 2014

Fairtrade vs. Fair Trade

You says 'Tom-aye-toe'. I say 'Tom-ah-toe'.
You say 'Fairtrade', I said 'Fair Trade'.
What is the difference?



 Fairtrade (one word) 
The Fairtrade Labelling Organisation (FLO) runs a certification system that is a third party guarantee that a product has been produced under Fair Trade standards. To use this sign, a product must be certified by FLO. 'Fairtrade' (one word) is trademarked and there are strict guidelines for using this symbol. For example, a retailer whose products are certified cannot say 'We are Fairtrade', they must say instead 'We sell Fairtrade certified products'.

Fair Trade (two words) Unlike the restricted use of the word 'Fairtrade', use of Fair Trade (two words) is much looser. This is quite similar to the use of the word 'organic' ~ anyone can use it, however there are a few organisations that ensure that standards are adhered to.


The World Fair Trade Organization is the overarching body for Fair Trade, with member organisations all over the world. It is a global network of organisations including producers, marketers, exporters, importers, wholesalers and retailers from over 70 countries. They have just released the WFTO Product Label which is a guarantee system that ensures products are made under Fair Trade standards.
The Fair Trade Association (FTA) of Australia & New Zealand is The Voice of Fair Trade in Australia and New Zealand. They have staff and member organisations from Aus & NZ.
 The Fair Trade Association promotes the two above internationally recognised systems of fair trade and is crucial to the growth and development of the fair trade movement.










Fair Traders of Australia are endorsed by the Fair Trade Association (see above). They are Australian businesses that have committed to the standards of fair trade and their producers have completed the assessment process to ensure that all products are fairly traded.



In summary, all of these logos are signs that the organisation is following fair trade standards and disadvantaged producers have been empowered through trade. 

Full description of the Ten Fair Trade Principles.

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